Let’s be serious: starting a hair care business takes time, money, and consistency. But making it profitable? That’s the next level. With the Black Hair Boycott putting a spotlight on Black-owned brands, there’s never been a better moment to think about how to increase your revenue without burning out.
Despite the new norms, keeping things local is a great start for natural hair care brands right now. Black women won't be going into traditional stores but they're still going to have immediate access to hair care products. To accommodate them, offer local pickup or weekly pop-ups for customers to get their products quickly. Not only do these events allow people to test and fall in love with your products, but they also build credibility — people trust brands they can interact with in real life. In this case, they'll see that you're blacked owned.
Make sure your setup reflects your brand identity. Have signage, business cards, and QR codes that link directly to your online store or booking site. If you already sell online, offer local pickup as an option. Many customers love avoiding shipping costs and getting their products the same day. This mix of digital and local selling helps maximize reach and convenience.
It’s no secret that social media is a huge driver of hair care sales, but the real money is in engagement, not just posting product photos. Show behind-the-scenes content like how your products are made, customer transformations, or styling tutorials. Video content , especially short-form videos on Instagram Reels and TikTok is key for reach.
But don’t stop there. Live selling is one of the fastest-growing strategies in e-commerce. Host Instagram Lives or Facebook Lives where you talk about your products, show how to use them, and answer customer questions in real time. These sessions build trust and urgency — people are more likely to buy while watching live.
Note: For small businesses, this is a good time to sign-up for TikTok Shop where customers can purchase products straight from your videos.
Social media is important, but you don’t own your followers — algorithms change, accounts get flagged, and reach can disappear overnight. Email and SMS marketing, on the other hand, give you direct access to your customers. Build an email list by offering a small discount, a hair care guide, or exclusive access to product drops.
With SMS, you can send flash sales, restock alerts, and personalized offers that keep customers engaged.
Pro tip: Segment your lists. Send different emails to repeat buyers versus first-time customers. The personalization leads to higher sales, and you can automate much of this with digital tools and templates.
If you’re ready to scale, paid advertising can put your products in front of thousands of potential customers. But the trick is to target smartly. Don’t waste money on broad ads. Instead, focus on retargeting people who have already visited your site, abandoned their cart, or engaged with your posts. If your selling locally, promote your pop-ups through paid ads to target more customers.
Even a small budget, when targeted right, can bring consistent sales. Pair your ads with strong visuals and testimonials from real customers.
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Boost Your Revenue
Top digital tools and services helping Black-owned hair businesses connect with customers and thrive during the Black hair boycott.
