Email marketing is one of the most powerful tools for businesses to connect with their customers. It is a cost-effective way to reach a large audience, build brand awareness, and drive sales from your new website. However, creating an effective email marketing strategy can be challenging especially when you don't have much experience. We're going to cover the basics so you can start
Step 1: Define Your Goals
Before you start sending emails, you need to define your goals. What do you want to achieve with your email marketing campaign? Do you want to increase sales, build brand awareness, or drive traffic to your website? How you use your list will determine the metrics you use to measure success so be very careful when deciding your overall goal.
Step 2: Think of Your Target Audience
If you're starting your email marketing journey, then we're going to assume that you have your target audience clearly defined. You want to consider this before you create content to ensure you send out materials your target audience will be interested in. Think about what your audience wants to receive from you, what their day to day schedules may look like and what tone of voice you should use to relate to them.
Step 3: Build Your Email List
To send emails, you need to have a list of subscribers. There are several ways to build your email list, including:
- Adding a sign-up form to your website
- Offering a lead magnet in exchange for email addresses
- Running a social media campaign to promote your newsletter
Step 4: Choose an Email Marketing Platform
There are many email marketing platforms available, such as Klaviyo, Constant Contact, and MailerLite. Choose a platform that fits your budget and needs. We currently use Klaviyo and they have free plans available to start.
Step 5: Create Your Content
Your email content should be engaging, informative, and relevant to your audience. Some types of content that work well in email marketing include:
- Promotions and discounts
- Event invitations
- Product updates
Step 6: Design Your Emails
Your emails should be visually appealing and easy to read. Use a clean design, with a clear call-to-action. If you're not so design savvy, consider signing up for our email marketing design membership. Choose from 2 affordable plans your business can easily manage and get professionally designed emails for your newsletter every month. Sign-up here.
Step 7: Test and Measure Your Campaign
Before you send your emails, test them to make sure they look good on different devices and email clients. Once you have sent your emails, measure your results. Look at metrics such as open rates, click-through rates, and conversions. Use this data to improve your future campaigns.