What's the Secret to Mega Brands' Holiday Success?
When it comes to holiday shopping, some brands seem to have a magical touch. They effortlessly make it onto everyone's gift list, year after year. But how do they do it? What's their secret sauce? Let's take a closer look at how mega brands like Bath and Body Works, Starbucks, and Macy's manage to 10x their sales during the holiday season.
Creating Irresistible Holiday Collections
One of the key strategies mega brands employ is creating irresistible holiday collections. Bath and Body Works, for example, releases limited edition scents and festive packaging that instantly put shoppers in the holiday spirit. These new scents are only available during Holiday shopping season and they always come in complementary scents. The customers are excited about their skin and home smelling like fresh-peppermint and the brands are maximize their order volume with irresistible product sets.
BBW, isn't the only one to do do this though. Starbucks introduces their famous holiday drinks and cups, turning a simple coffee run into a festive experience. We all know pumpkin spice season is HUGE here but the Christmas Coco with a $5 cake pop just sounds too good to resist on your weekly target trip.
By offering limited edition products, they create a sense of urgency and exclusivity. This makes customers rush to get their hands on them before they're gone, sometimes stocking up on items they can't get all year-round.
Building Anticipation with Sneak Peeks
Another trick up mega brands' sleeves is building anticipation with sneak peeks. They know that people love to feel like they're part of an exclusive club, so they release teasers and previews of their upcoming holiday collections early. Bath and Body Works, for instance, sends out emails with sneak peeks of their holiday scents. Starbucks teases their holiday drinks on social media, leaving customers eagerly waiting for the official launch. And Macy's gives their loyal customers a sneak peek of their Black Friday deals, making them feel like VIPs.
From commercials to social post, you'll see them rolling out Holiday marketing before the Halloween skeletons are stored away. This gives customers plenty of time to salivate so when it's time to shop they've already made their selections.
Engaging Customers with Memorable Experiences
One thing online brands struggle with is bringing the Holiday magic! There aren't holiday themed displays or festive music to shop along with like in-store. This is where retailers excel! They create experiences for their customers through decor, customer service, and ambiance. Bath and Body Works, for example, decorates their stores with holiday-themed displays and Christmas classics. The employees dress in fun holiday hats and they even have a gift wrapping service.
This immerses shoppers in the holiday spirit so other brands like Macy's, Starbucks, and Target spend months preparing their Christmas layouts.
Word-of-Mouth Marketing and Influencer Collaborations
Mega brands know the power of word-of-mouth marketing and influencer collaborations. They leverage social media platforms to create buzz around their holiday collections. Bath and Body Works partners with popular beauty influencers to create buzzworthy content and reviews. Starbucks encourages customers to share photos of their holiday drinks using branded hashtags. And Macy's collaborates with fashion influencers to showcase their exclusive holiday fashion collections.
These brands are prioritized for most customers despite the heavy competition because they remain relevant throughout their full-length promotions. They keep the customers talking and that keeps them buying.
So, how do mega brands like Bath and Body Works, Starbucks, and Macy's stay on everyone's shopping list? These brands know how to tap into the holiday spirit and make shopping a fun, exclusive, and exciting! This holiday season, take a page out of their playbook and spread some holiday magic of your own. Plan a marketing campaign that brings the Holiday cheer. Book Holiday Campaign Planning