ready. set. glam

Black Friday Campaign Ft Glamour House of Hair

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campaign season


Our teams came together to create a successful Black Friday campaign Glamour House fans will remember forever. From planning to content direction, to creative design - we meant business!

Who worked with us?

Hairstylist: @shakirakali

Wardrobe Stylist: @styledbyaarika

Photographer: @skootyvisions

Videographer: @mytouchfilms

Video Editor: @heyhannahelle

Content Location: @hersocialroom

Models: @iamtonijones, @carringtonsimone @ethrealzae @hersocialroom

Ready. Set. Glam
Black Friday Campaign 2023
Ready. Set. Glam.
Ready. Set. Glam
Black Friday Campaign 2023
Ready. Set. Glam.
Ready. Set. Glam
Black Friday Campaign 2023
Ready. Set. Glam.

Campaign Video

She Work's Hard

Watch full campaign video inspired by working girls of our favorite eras. Concept and direction by Rework'd.

Campaign Timeline

Let's talk about what we did with this project.

Successful Sessions

We worked remotely to create a plan that brought the buzz back to this 15 year brand.

Campaign Shoot

Campaign outline was used to create a nostalgic video ad, and new brand photography.

Editing the Footage

New content sent to editors, our graphic team and content managers.

Content Management

Created themed content to compliment the brand's throwback content. Scheduled all content in advance for auto-posting.

Email Design and Managment

Created sale related automations, and scheduled email campaigns.

New Promotional Website

Updated sale layout to showcase new content, add live shopping features, and convert sales.

Sale Live Now

Successfully launched black friday promotions engaging returning customers for annual sale.

  • Plan
  • shoot
  • Editing
  • setup
  • Email
  • Site
  • Launch

shoppable video directed by rework'd

New client

Rochelle Jackson, Owner

As a new client, we're sure Rochelle had no idea what to expect from our service. Our interaction didn't start with a direct referral as with most of our clients so she really took a risk trusting us with her business.

As a business owner for more than 15 years, her star power really signed through this campaign. Her knowledge of the hair industry, loyal audience, and enthusiasm to try new things really made our teams a great match.


In Rochelle's Words