What Type of Content Should You Send Your Email List?

What Type of Content Should You Send Your Email List?

It can be challenging to come up with content that resonates with your subscribers. In this blog post, we will discuss the types of content you can send to your email list to keep them engaged and interested.

1. Newsletters

Newsletters are a great way to keep your subscribers up-to-date with your business. You can include news, updates, and promotions in your newsletter. A newsletter can also be a way to share valuable content that your subscribers will find interesting. We recommend sending at least one monthly newsletter, but you can do this as frequently as every week. This will keep your audience engaged with what's going on in the business and make them feel like they are apart of the community. 

2. Promotions and Discounts

Everyone loves a good deal, and email is a great way to share promotions and discounts with your subscribers. You can offer exclusive discounts to your email subscribers, which can help to drive sales and build loyalty. Think about having a regular promotion schedule that your audience can look forward to. For example, Chili's Grill and Bar has $5 Margaritas. Every month this promotion takes center stage on their email and text lists but they also bring in other featured menu items to seal the deal. 

3. Event Invitations

If you are hosting an event, email is an excellent way to invite your subscribers. You can include information about the event and how to RSVP. This can help to build excitement and increase attendance. That in mind, when having a virtual or in-person event, you want to give your audience ample notice. Sending multiple promotional campaigns about the event will yield the best results.

4. Product Updates

If you have new products or services, email is a great way to share them with your subscribers. You can include product descriptions, images, and links to purchase. This can help to drive sales and increase awareness of your products.You can also send notifications about restocks on popular items and introduce new arrivals. 

5. Educational Content

Educational content is a great way to provide value to your subscribers. You can share blog posts, videos, or other resources that your subscribers will find helpful. This can help to position your business as an expert in your industry.

6. Personalized Content

Personalized content is content that is tailored to the interests and needs of your subscribers. You can use data such as purchase history or website behavior to personalize your content. This can help to increase engagement and drive sales.

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