LBJ released their first official marketing campaign for Black Friday. With a nostalgic theme the goal of this campaign was to increase leads, purchases, and customer loyalty. This campaign bought the fun back to our IG timelines with a chance to win big prizes.
As predicted, this campaign brought in lots of engagement through the game show event. Purchases were required to participate and in the end more customers begged the game to continue. With an increase in return customer rate and positive feedback from the customers we deem this campaign a huge success.