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In-House Financing Plans Up to 12 Months
In-House Financing Plans Up to 12 Months
In-House Financing Plans Up to 12 Months
In-House Financing Plans Up to 12 Months
In-House Financing Plans Up to 12 Months
In-House Financing Plans Up to 12 Months

2024 Marketing Campaign Schedule for Campaign Planning Sessions

Here at Rework’d, we just don’t campaign for Black Friday. In fact, we’re introducing new programs to help you campaign all year-round. Today, we will unveil our campaign schedule for 2024, so you can be prepared to schedule your campaign planning sessions.

Who are campaign planning sessions for?

Before we dive into the campaign schedule, let’s discuss who these sessions are made for. Campaign planning (in general) is for anyone who wants to market their business to their target audience. However, if you have a budding business that doesn’t yet have a consistent sales history, struggles with brand identity, and/or doesn’t already consistently market their business then our process may be overwhelming. 

Our campaign planning sessions are fast pace and require a significant time and financial commitment. That makes them better suited for brands with fully developed product lines, clear brand guidelines, and an active buying audience. 

When is the best time to book?

For maximum preparedness we suggest scheduling campaign planning sessions 3-4 months in advance. In high volume times like holiday season or seasonal changes prepare to dedicate at least 5-6 months to properly prepare depending on the size of your campaign. 

2024 Schedule 

To maximize your campaign's impact, it's crucial to align your marketing efforts with popular e-commerce periods. We’ve curated e-commerce campaign periods throughout the year, along with their respective planning and execution timelines. By strategically planning your campaigns according to these popular e-commerce periods and booking your campaign planning sessions well in advance, you'll be better prepared to harness the full potential of each marketing opportunity.

If you want the printable version(s) to this calendar feel free to text me here and I’ll send it to you. Click here to opt-in.

Campaign Period


Major Holidays & Events

Recommended Planning Period

Jan - March


New Year’s Day - Jan 1

Valentine’s Day - Feb 14

Super Bowl Sunday - Feb 13

Black History Month - All Month

Women’s Day - March 8th

Ramadan Starts - March 11 

St. Patrick’s Day - March 17

Easter - March 31 

Spring Break - Varies March Dates

October - December

April - June


Cinco de Mayo - May 5

Mother’s Day - May 12

Memorial Day - May 27

Pride Month- June

Father’s Day - June 16

Juneteenth - June 19

Summer Break - Varies 

December - February 

July - September


4th of July - July 4

Back to School - August

Labor Day - Sept 2

9/11 - Sept 11

March -May 

October - December


Indigenous People Day - Oct 14 

Halloween - Oct 31

Day of the Dead - Nov 2

Election Day - Nov 5 

Thanksgiving - Nov 28

Black Friday - Nov 29

Christmas Eve - Dec 24

Christmas Day - Dec 25

Kanukkah & Kwanzaa - Dec 26 

New Year’s Eve - Dec 31

June - October

Seasonal Periods for Fashion and Beauty Brands


Campaign Period

Planning Period





January - March



April - July

January - March


August - September

April - July

Major Media and Entertainment Events

Dates are tentative for 2023 - 2024



8th annual Critics Choice Documentary Awards

Nov 12, 2023

6th annual Celebration of Black Cinema & Television

Dec 4, 2023

Announcement of nominations for the 81st Annual Golden Globe Awards, 5am PST

Dec 11, 2023

AFI Awards honoree gala

Jan 5, 2024

The BAFTA Tea Party in Los Angeles

Jan 6, 2024

81st annual Golden Globes

Jan 7, 2024

SAG nominations announced

Jan 10, 2024

Critics Choice Awards

Jan 14, 2024

The 75th Emmy Awards

Jan 15, 2024

Oscar nominations released

Jan 23, 2024

Oscars Nominees Luncheon

Feb 12, 2024

London Fashion Week

Feb 16-20, 2024

2024 BAFTA Film Awards

Feb 18, 2024

2024 People's Choice Awards

Feb 18, 2024

Bronner Bro’s Convention

Feb 24 -26, 2024

Paris Fashion Week

Feb 26- March 5, 2024

Teen Choice Awards 

March 9, 2024

96th Oscars

March 10, 2024

Rolling Loud Festival

March 15 - 17, 2024


April 12-14, 2024

BET Awards 

June 30, 2024

Essence Fest

July 4 - July 8, 2024

Mtv VMA’s 

September 8, 2024

NYFW 2024

September 13-15 2024

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