Image Credit: Skims x SZA
Have you ever wondered how brands like SavagexFenty, Skims, and Kylie Cosmetics can push out marketing campaigns so frequently? Well, of course they have large teams but truly these brands plan ahead. If you want to compete with the big guys, then you have to understand that time is money. Take these tips into consideration as you plan your next marketing campaign.
Develop a marketing strategy
Overall, these companies have a base strategy on how to they attract their audiences and continuously sell to them. You'll need this foundation first, to develop more creative ideas around your promotions.
A good marketing strategy includes details regarding your target audience, marketing objectives, budgets, competitive analysis, success indicators and more.
Outline your focus product(s)
It's best to start at the beginning of the year with a few rough ideas on seasonal campaigns. From there you can mark out deadlines and choose your focus product(s)
When picking products to promote, most companies use holidays and weather changes to promote specific items. For instance, winter sweaters, spring floral, or Fourth of July gear. You can follow the same patterns or decide what your customers may need during your own promotional periods.
Image Credit: Skims
Create Realistic Deadlines
Sorry to say, but a week is not enough time to prepare or promote your sale (even with a large team). These things take thought and time on both the brand and customer’s part. When planning your marketing campaigns choose a realistic deadline based on your situation. Leave enough time to notify customers, prepare season graphics, and send out ads.
If you’re planning a new product launch, think of how long it will take for your customer to understand the product enough to buy it and what time frame would be best for them to get it.
Example: Planners = End of Year
Prepare Marketing Materials & Content
Once you have a rough outline it's time to prepare marketing materials and no this isn't just a flyer for your Instagram. This usually includes a brand photo shoot which can be sent to graphic designers for website banners, emails, ad graphics and more.
This is one of the most important parts to think about because these materials are what garner the most attention. You want to develop your brand's own style and capture your brand's message.
For example, brands like Skims, keep it simple with sexy minimalist content, while Fenty Beauty maintains a sense of femininity & diversity.
Promote on your marketing channels.
Once you've gotten your materials prepared it's time to send it all out. Promote your content on your website, social media sites, emails, and other marketing channels for the entire campaign period. Track your metrics for the full duration and make adjustments as needed. For the best results this should be done on a consistent basis.
What's your favorite business campaign inspo?