Email marketing is still one of the most effective ways to reach your audience and promote your business. However, to make the most of your email marketing efforts, you need to have a strong email list. Here are some tips for growing your email list:
1. Offer an Incentive
One of the best ways to encourage people to sign up for your email list is to offer them an incentive (marketers also refer to this as a lead magnet). This could be a discount on their first purchase, a free e-book, or access to exclusive content. Whatever you choose, make sure it’s something that your target audience will find valuable.
2. Use Social Media
Social media is a great way to reach a wider audience and promote your email list. Share links to your sign-up page on your social media profiles, and consider running ads to reach even more people.
3. Use Pop-Ups
Pop-ups can be annoying, but they’re also effective. Consider using a pop-up on your website to encourage visitors to sign up for your email list. Just make sure the pop-up is easy to close and doesn’t disrupt the user experience. We recommend you place them in an area where it's not distracting or just simply opt for an embed section on the most popular pages.
4. Create Valuable Content
If you want people to sign up for your email list, you need to give them a reason to. Create valuable content that your target audience will find useful or entertaining. This could be blog posts, videos, or podcasts. We share business related tips, blog updates, and exclusive tutorials through our email list, so if you're interested scroll down to sign-up.
5. Host a Giveaway
Everyone loves free stuff, so consider hosting a giveaway to encourage people to sign up for your email list. Just make sure the prize is something your customers actually want. If you're a coach, this can be a Free Coaching Session, or if you have a beauty business this can be a free product set.
6. Partner with Other Businesses
Partnering with other businesses in your industry can be a great way to reach a wider audience and promote your email list. Consider collaborating on a project or hosting a joint event to attract new subscribers. One of our clients, My Beautiful Fluff, recently did a campaign with some amazing small businesses. You can see their promotional email we designed in our email portfolio.
7. Make it Easy to Sign Up
Finally, make sure it’s easy for people to sign up for your email list. Include a sign-up form on your website. The best placed tend to be in the footer section or in an area where they are most likely to engage with your content.
If you're tired of designing your own emails, consider our email marketing design membership. Choose from 2 affordable plans you can manage without much strain to your marketing budget.